GuiaDragonfire Patch 2 and Fame Rush: where is the loot now?

From the official changelog and announcements: • Dragonfire Patch 2 (23 September) raised Ancient Lands chest loot, and the Drake Egg drop chance went up sharply. • Item Freeze: gear you wear when entering is kept on death, but loot picked up inside can still be lost. • Fame Rush: +25% Fame for ten days in early October. PvP kills and Tomes of Insight are excluded. • The October Harvest Challenge rewards the Spectral Bat mount. Where are you spending Fame Rush? Has the patch made Ancient Lands worth the trip?